Cult Instagram Brand Staud Steps Out Into Shoes

arah Staudinger believes that there is an emotional response to finding the perfect shoe. And that a woman should be able to meet her sartorial match in the footwear department without spending a fortune. Logical, right? After the success of Staud handbags, the brand she co-founded with George Augusto in 2015, she’s branching out into footwear. In three years, Staudinger predicts that shoes will account for 30 per cent of sales – no mean feat for a brand that was born on Instagram and earned “cult” status owing to her inner social circle of It girls – Harley Viera Newton et al – toting her “Moreau” bucket bags.

Look closely and there are subtle differences between the pairs – another facet to keep Staud shoes “playful, chic and fresh”. The Gita – a strappy heeled sandal – has an asymmetrical strap on the right shoe to “elevate it into something more than just a simply strappy sandal”. The Billie – a simple wedge – has a dark suede heel and light blue leather strap on the left and the opposite on the right. “I’ve always loved taking risks when it comes to colour combinations and shapes, so mismatching our shoes seemed like a good idea.”

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